How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

How to Create a Media Kit for Your Blog (+ Free Template)

Before we get started, let’s look at what exactly a media kit is. A media kit is the document – usually a PDF – that you use when working with sponsors. It typically goes over what your blog is all about and the statistics behind your blog. That way any potential sponsors will know if your blog is a good match for their brand and vice versa. Plus, once you have a large following, it’s a good tool to use to negotiate rates.

To help you along the way, I also created a free template to help you put together your media kit ☞ HERE

What’s Goes Inside a Media Kit?
A lot of different things will go into your media kit. You want to be able to let sponsors know what your brand is about and highlight what makes you stand out. For example, if you created a Facebook group with over 10,000 followers, you would absolutely want to include this. However, if your Twitter account only has 50 followers, you might want to add this once you have a larger following. You can choose what works best for you and your blog. Below are a handful of different things that typically go inside a media kit:

Blog URL
Demographics
# of Email Subscribers
Tagline
Testimonials
# of Social Media Followers
Your Name
Contact Info
Partnership Opportunities
Your Photo
Pageviews
Advertising Rates
Introduction
Unique Visitors
Sponsorship Rates

Step By Step Instructions

The first media kit I ever created took me hours to put together. I couldn’t figure where I should include images, what colors to use, or the best places to find social media icons. That’s why I wanted to show you exactly how to put your media kit together. Below I go over step by step instructions on how to design a media kit in Microsoft Word. Let’s do this!

Step 1: Click on “File”, “Save As”, and name your document.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 2:
Go to “Layout”, “Margins”, “Custom Margins”. It’s going to ask you what you want your margins to look like. Enter 0 for “Top”, “Bottom”, “Left”, “Right”, and “Gutter”. Click okay. (That way when you save your media kit nothing will accidentally be cut off.)

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 3:
Go to “File”, scroll down to “Text Box”, and click on the “Text Box” button that appears. Inside your text box, enter your logo or the name of your blog.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 4:
Create a second text box, and expand it so it takes up the width of the page.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 5
: Right click on the text box and click “Format Shape”.  On the right-hand side click “Shape Options”, “Solid Fill”, and choose a color that matches your brand.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 6:
Now it’s time to add your photo. If you already have a headshot you use on your blog and social media accounts, that one will work perfectly. Grab that photo and insert it into the text box.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 7:
Create a new text box and place it on top of the last one. You’re going to use this one to create your “About Me” section. Take this opportunity to explain who you are and the inspiration behind your blog.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 8:
Create another text box and place it under your photo. This will be where you talk about your blog. You can include your mission statement, popular topics, or anything else that highlights your blog and brand.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 9:
The next text box you’re going to create will be for your demographics. Are your readers female or male? What is their age range? Where do they live? Make sure to answer these questions within this section. (You can use Google Analytics to find this out.)

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 10:
Now it’s time to create a section for your partnership opportunities. If you’re going to offer ad space, sponsored posts, product and service reviews, this is the perfect place to do it. You can also add pricing or ask potential sponsors to reach out to you directly to go over those details.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 11:
Let’s add a few images to your media kit! Find three photos that highlight your brand and add them in. I included all three inside a text box to make them easier to move.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 12:
Now you’re going to add your statistics from your social media accounts. Go to each account and jot down the number of people following you. Now add each number to your media kit. (If you want to use icons, Iconfinder has hundreds of free ones).

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 13:
Head back over to your Google Analytics account to find out the number of pageviews and unique visitors (sessions) your blog receives each month. Include these on the bottom of your media kit. Like before, I included these in a text box to make them easier to move.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 14:
Click “File” and “Print”. (Don’t worry we’re not really going to print your media kit.)

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 15:
Make sure everything looks okay in the “Quick Preview”. Click on the little down arrow next to “PDF”, and then click “Save as PDF”.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 16:
Click “Save”.

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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Step 17: And you’re done!

How to Create a Media Kit for Your Blog + Free Template- TheCollectiveMill.com

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How easy was that? Creating a media kit for your blog is actually a lot easier than it looks. Now you’re ready to start reaching out to potential sponsors! If you have any questions, feel free to reach out to me. And before you go, don’t forget to grab your free media kit template ☞ HERE


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How to Create a Media Kit for Your Blog (+ Free Template) TheCollectiveMill.com


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15 Comments

  1. This post is exactly what I needed! Thanks a ton! I’ve been putting off creating my media kit because I was a little confused on how to make it.

  2. Hey Marianna. This is a much helpful perfectly detailed post on how your media-kit should be. Your blog is impressive too. Great job!

  3. Great post, quite easy and straight to the point.

  4. Really loving your content. This is exactly what I’ve been looking for, for my personal site and side projects. Thanks for doing what you do!

  5. Dear Marianna, this is great and valuable info to me but I have a question regarding demographics. Since my blog is new and not yet discovered what should I put under demographics? I have very little newsletter subscribers, under 100, also social media not so big number and views are varying from day to day. Is it to early to make a media kit at all?
    Thank you for your answers.
    Best, Tina

    • That’s a good question. Even if your audience is small, I would still use the demographics you have. So if 85% of the people coming to your website are between the ages of 18-34 I would include that, etc. Even if it’s only 100 people!! And it might be too soon to create a media kit. However, it won’t hurt if you do!

  6. I wasn’t even looking for information on creating a media kit today. Thats not my blog goal this week but I’m so glad I came across this on Facebook because you’ve literally covered everything! Thank you for writing this!

  7. Thanks for writing these articles they really are motivating and helpful for begginers like me!

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