How To Use Hootsuite As A Social Media Management Tool
How To Use Hootsuite As A Social Media Management Tool
Social media has changed the way we communicate with our friends, market our businesses, and interact with the world around us. From celebrities to bloggers, everybody is jumping into the social media bandwagon. People are connecting across Facebook, Twitter, Instagram, YouTube, and the list goes on. However, once this initial honeymoon is over, it might become more difficult than you think. When you’re managing multiple accounts, you’re constantly creating new content, scheduling posts, responding to comments, connecting with new people, and trying to juggle them all at the same. Luckily, there are solutions out there to make your life a heck of a lot easier.
What Is Hootsuite?
If you have been blogging for a while you may have heard about Hootsuite. Hootsuite is an amazing platform that helps you manage each of your social media accounts in one spot. It supports more than 35 platforms (including Facebook, Twitter, LinkedIn, Google+, and Instagram), helps you save a ton of time, and overall makes your social media experience pretty dang easy. So today I wanted to give you an insight into this platform and why more than 10 million users use this to manage their social media accounts.
What Are The Advantages of Using Hootsuite?
The main reason Hootsuite is so amazing is because you can schedule posts into the future. That means you can plan out what you want to post across your social media accounts, plug it into Hootsuite, and it is ready to go. Also, Hootsuite allows you to schedule up to 350 posts at once. So let’s say you post on Facebook every single day. Now you can schedule it using Hootsuite and not worry about it for the next few months. How crazy is that?
One Single Window
The fact that you can manage all your social media accounts from one single window is another reason to learn how to use Hootsuite. Whether you want to post fresh content or check out what you already have scheduled, you won’t have to toggle between different windows. You can literally go into Hootsuite and manage your Twitter, Facebook, and YouTube account in one spot.
If you are spending a lot of time managing your social media accounts, you want to make sure your content is actually being seen, liked, and shared. With Hootsuite, you can check out your analytics to see what is and isn’t working. Hootsuite provides reports that will show you how engaged your audience is, which accounts are doing the best, how often you are gaining followers, plus more.
If you ever decide to hire a virtual assistant, this feature is pretty cool. Once your blog starts to grow and you need someone else to manage your social media presence, Hootsuite’s team management feature allows you to give access to other people. Plus, individual access can be customized so your VA can easily publish to each of your accounts and you don’t even have to share your passwords.
Pro Tip: If you are looking for other awesome tools, check out this article where I go over all of my favorite blogging resources.
How to Use Hootsuite?
Now that you have a pretty good idea what Hootsuite is about and all of the advantages it comes with, let’s go over how to get started:
Step 1: Create An Account
Head over to the Hootsuite site and sign up for an account. There are three different plans available – Free, Pro and Enterprise – and you can choose the one that you think will be the best fit (I signed up for the Pro plan). After that, all you have to do is enter in your information and follow the next steps that Hootsuite provides.
Step 2: Adding Social Networks
Once you are signed up, it’s time to connect your social media accounts so you can start scheduling posts. If you went with the Free plan you can access up to 3 of your social media accounts. If you went with one of the other two plans, you can add up to 50 accounts. All you have to do is click “Add Social Network” inside your dashboard and authorize each account.
Step 3: Setting Up Tabs and Streams
To keep your accounts organized, you can take advantage of the tabs and streams feature. Let’s say you manage two different blogs, you can create a tab for each blog to keep them separated. From there, you can create a stream to track what’s going on with your different social media accounts. For example, you can set up a stream for your Twitter account that shows you your scheduled posts or your messages or when you have been mentioned, etc.
Step 4: Publishing or Posting Messages
Once you are ready to start publishing, head to the top where it says “Compose Message”. This is where you can create a new post, add an attachment, include a link, and schedule for a specific time. You can even schedule the same message across different networks or create something unique for each one. If you have the Pro or Enterprise plan, you can also take advantage of the “Bulk Message Uploader” and schedule up to 350 posts at once.
Step 5: Third Party Apps
When you are ready to step up your social media game even further, you can start taking advantage of the App Directory. Just click on the little puzzle piece on the left-hand side of the dashboard and you can scroll through over a hundred free and premium apps. Do you want a more detailed analytics report? Or do you want to be able to connect your Dropbox account? You can find apps that do both.
Step 6: Hootsuite Mobile
Once you start to understand how to use Hootsuite, you can install the Hootsuite mobile app. That way you can schedule and publish new posts right from your phone. If you’re on a road trip and feeling inspired or forgot about a post you need to publish, you can always use the mobile app on the go.
Basically, Hootsuite kicks butt. When you learn how to use Hootsuite, it lends a new dimension to your social media strategy, helps you save time and effort, and simplifies how you post across different networks. As a blogger, we’re working on a dozen things every day, so it’s nice to use tools that make our lives easier.
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