8 Ways to Start Branding Your Blog - TheCollectiveMill.com

8 Ways to Start Branding Your Blog

You want to start branding your blog, which is awesome. Once you’ve established your brand, it will help your blog stand out, look more professional, and gain more readers. So when it comes to building a brand and increasing brand awareness, think of your blog as crock pot. In order to turn your brand identity recipe into reality, you need to combine the necessary ingredients to cook up success. We’ll start with the visual features of your blog, because good visuals and visual composition can motivate the reader, trigger emotions, improve comprehension, and help the message be conveyed faster.

A successful blog composition means that you’ve successfully compiled, arranged, aligned and distributed your design in a way that’s highly effective and functional, as well as visually appealing. Here’s what you should pay attention to:

1. Header

Since this is the first thing your visitors see when they land on your blog, it’s important not to have a poorly constructed header. If you do, it can end up spoiling their first impression. A good blog header includes a tagline (it tells your visitors what your brand is all about) and your brand logo (which should be well designed and include your brand name). Place it in a white or open space, and make sure that the elements are readable in milliseconds.

2. Color Palette

In order to delight your visitors visually, you should choose a unique color combination for your blog. It should include one dominant color, which is the primary color associated with your brand, as well as a primary action color (for buttons, links, and calls to action). You should also choose one dark and one light color for backgrounds and fonts, as well as one or two accent colors, which are there to interrupt the basic color scheme and highlight or accentuate something specific. Once you define your brand’s color palette – be consistent with it.

8 Ways to Start Branding Your Blog - TheCollectiveMill.com

3. Fonts

When you start branding your blog, it’s also important to define specific fonts for specific elements. When branding a blog, you should define three fonts: a headline font, an accent or secondary headline font, and a body font. Familiarity in your brand typography will help you build brand recognition, and make your content easy to read and scan. Remember to use these fonts across social media, as well.

4. Images and Social Buttons

Images provide energy to your blog, especially when they are presented in a way that complements the rest of your blog content. They also make it easier for someone to read through. The modern person’s attention span has decreased dramatically. That means, someone is more likely to read an entire blog post if it’s split up. So make sure to break up your content into sections and add a few compelling images. Each image should be share worthy and watermarked, and you can even use a template for consistency.

As for social buttons, there are two types: social profile and social sharing buttons. Billions of people use social media daily to get the information they’re interested in (among other things). When your articles have been shared a lot, it implies increased brand awareness. Therefore, it’s important to include social profile buttons (which are linked to all your social profiles) and social sharing buttons (so visitors can easily share your content on their own social media profiles). Use a branded pattern or your branding color palette to color them.

Other Ways to Start Branding Your Blog

Being itself a complex notion, a brand has become a widely-used term. Improving your brand identity doesn’t depend solely on your blog’s visual representation. There are many other ways to make your blog become known as a source of trustworthy and quality information. What more can you do to turn your blog into a brand?

5. Publish Interesting and Quality Posts

You should provide your readers with a reason to come back to your blog and keep reading your latest articles. It’s important to stay consistent with posting frequency but not as important as the quality of your posts. Once you’re posting quality content, you also want to make sure people know it’s out there. Spend time promoting it across social media, in forums, or anywhere else you can think of. That way, once someone stumbles upon your blog, there’s a good chance they will turn into a regular visitor once they realize your blog is interesting, informative, and relevant. 

8 Ways to Start Branding Your Blog - TheCollectiveMill.com

6. Communicate With People

Another way of maintaining a prominent blog is by having strong communication with your readers. Word of mouth still has its influence, so don’t ignore it. It’s one of the most organic ways to grow your brand so make sure to spend time connecting with your community. One of the best ways is through your email list. Spend time sending out a weekly or monthly newsletter to stay in touch with your readers. You can also organize Q&A time to answer their questions, find out about their problems, and use that as a guideline for further improvement.

Another way of communicating with your audience and influencing positive word of mouth is by using analogue marketing channels and tactics. For example, figure out ways to create unique promotional items (t-shirts, mugs, bags, etc). Luckily, services offering digital printing are quite affordable nowadays so you can make all sorts of marketing materials that are trendy. Give them away to your readers and they will likely share their excitement on social media and influence your reach.

7. Post Relevant Content

When you’re focused on branding your blog, it’s also important to determine the range of topics you’ll cover and stay consistent moving forward. You want to stay within your niche but there’s also room to explore similar subjects. For example, if your blog is about web design, it shouldn’t contain posts about gardening or molecular biology. However, it’s good to post about design development or give web design tips to inexperienced freelancers. Having a clearly defined posting schedule definitely influences a brand’s overall development. With a well-balanced and unique visual representation, your brand identity will help your visitors recognize you anywhere on the World Wide Web.

8. Become an Authority in Your Niche

Finally, you want to make sure to focus on building your authority within your niche. Luckily, this one is pretty easy to do because it’s connected to each step we’ve already gone over. To build authority, it’s important to create high-quality posts, spend time connecting with your community, and focus on the visual element of your blog. To break this down even further, the number one thing you want to focus on is providing value to your audience. If you make sure that your audience comes first, you will naturally build an amazing community, gain loyal followers, connect with other influencers, and grow your brand.


Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor at Bizzmark blog.

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