10 Blogging Mistakes That Can Kill Your Blog
10 Blogging Mistakes That Can Kill Your Blog:
Ever since I started blogging, I have kept track of some major blogging mistakes I have made along the way. I have neglected my social media accounts, used a scary amount of pop-ups, and found major grammatical errors months after I published a post. However, everyone is going to make mistakes. What’s really important is learning from them and trying to avoid the same mistakes in the future. So today we’re going to go over 10 common blogging mistakes to help you have a a successful blog, with a side of humor.
1. Prepare for Impact
Don’t kid yourself, we all judge a book by its cover. It’s what draws us in. Similarly, your blog should be appealing and easy on the eye (people might actually be reading this thing some day). It’s also important to ensure the design is user-friendly as poor navigation can increase your bounce rate dramatically. Here are some great tips on blog design from the SITS girls.
When you first envisioned your blog, your topics, and audience, who did you have in mind? A specific group or community, right? So post to them! Be sincere in what you’re writing, honest, and raw. Make personal connections with stories about your own life and experiences. Being open and engaging with your target market ensures return viewers, and subscribers. Be mindful of the age group you are speaking to, relate to their likes, trends, and perceive their desired interests.
3. Kewl Po$t
I once found a binder with my old school work from second grade. Curious, I started reading a story I had written and it was torture. My thoughts were scattered and my grammar was something that needed to be worked on, immediately. Spelling wasn’t my strong suit but I was able to laugh at my own expense. When writing your blog you want it to flow. Each point should be smooth and transition to the next effortlessly. Give enough information about the topic to your audience, focusing on the most important points. Try to think about the questions you would have if reading a similar article, then answer them yourself. Utilize the tools provided to you: spelling and grammar check help to catch some things you might miss. Proofread your work, and even have someone give it a quick once over if you’re needing a second opinion.
4. Don’t Fit In
You’re a unique, talented, and creative individual! Your blog should be too. You decided to write a blog because you have a unique perspective that you want to share with people. The way you’re presenting it is just as important as what you’re saying. Focus on topics of interest to your target market, even the ones that may be a little more sensitive or difficult to share. Being different is what will make you stand out amongst the plethora of blogs on the web. Infuse your own style into your writing, photos and videos, including humor, and personal accounts.
How many emails do you get each week from your favorite blog, or website? Does it make you want to ‘unsubscribe’ or never visit the site because everything you need to know is right there? Use your personal experience to help you determine how many emails is too many and don’t spam your subscribers. Instead, send them teasers, get them excited to come to your blog and see what you’ve posted. Gentle reminders of why a quick visit to your blog will be worth their time is perfect to increase traffic and views.
6. Advertising Overkill
As much as it’s a necessary evil, we all could live without ads – just ask cable television. Pop-ups, subscription requests, and additional affiliate marketing techniques have their place, but practice the old adage “quality over quantity”. That means, you shouldn’t need to ram something down a customers throat if the message is on fleek.
7. Sharing is Caring
You’re proud of your blog, I hope, so tell people about it. Promote yourself and your thoughts on all social media outlets, create teaser images on Instagram, a witty tweet, and have friends and family share your posts on Facebook. Put a flyer up in your city where your target market shops, eats, works out, or does daily tasks. You also want your subscribers to share their interest in your blog so make it easy for them to do so. Design your website to be easily navigated and able to be linked to all major social media platforms. Advertise on like forums and websites too.
8. Be on Time
I do a lot of my social cruising in the A.M., even before I get out of bed some days, okay fine… most days. I love waking up to my favorite blog posts, recipes, and motivational chats; gets my day going. I have a routine, so do you, so do your subscribers. When you publish, you want to be consistent, with days, times and even themes. You’re a night owl, no problem, I’ll enjoy my morning coffee, reading your blog while you catch some sleep. Thinking about what best suits your blog schedule is as simple as putting yourself in your target markets shoes.
9. Dr. Ego
When writing about topics you’re not an expert in, find someone who is. Read up on your topic and always give reference to where you gathered your information. Even better, have someone guest post on your blog, ask them questions, have an open discussion. This helps your blog retain subscribers, and generate more interest within the social community. Being a know-it-all, when you don’t know it all, will back fire.
10. Lost in Translation
Hello? Is anybody out there? Wilson…? Don’t leave your audience in the dark. Be there to answer their questions, concerns or even just a quick chat. Get to know your subscribers, notice what they like and don’t like. Reading your comments section will give you ideas on what you should post about in the future and also gives you insight on what is trending in your social community. Everyone is busy in their own respect, but if they had time to comment on your post, you should have the time to respond to them.
What blogging mistakes have you made as a new blogger, or even an experienced blogger. Leave them in the comment section below.
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