7 Reasons Why Your Mom is the Only Person Reading Your Blog - TheCollectiveMill.com

7 Reasons Why Your Mom is the Only Person Reading Your Blog

Your mom is amazing, she’s always there for you, and loves you unconditionally. However, you want a few other people to be reading your blog posts, too! Sorry, mom. You’re putting hours into writing each article, so what are you doing wrong? Let’s look at 7 reasons why people might not be reading your blog posts.

1. You Don’t Have a Focus
Let’s say you’re writing about vegan recipes, your cat, and backpacking across Europe. If you’re focused on three different topics, it’s going to make it that much more difficult to create a loyal following. That’s because it’s not likely one person will love every topic you’re writing about. AKA: Your vegan followers might be dog people, so they won’t be interested in reading articles about your cat. Or your followers who love to travel might love cheeseburgers, so they won’t be interested in your vegan recipes. Although all of your articles are great, writing about different topics is only hurting your following. If you haven’t already, now is the perfect time to choose one specific topic for your blog.

2. You’re Neglecting Your Social Media Accounts
All of your blog posts are amazing. You always make sure to provide a ton of value, focus on one topic, and post regularly. However, you’re only sharing them across your social media accounts once or twice. If you’re writing epic blog posts, you need to give them the love they deserve. To do this, create content for each social media account you have. Remember, Pinterest loves rectangles that are vertical, Instagram loves square shaped images, and Facebook and Twitter both love rectangles that are horizontal. Once you create content for your social media accounts, share them multiple times per week. You don’t want to spam your followers, but if you’re active on your social media accounts, it won’t look spammy to include promotional content every few posts.

7 Reasons Why Your Mom is the Only Person Reading Your Blog - TheCollectiveMill.com

3. Your Content is Only Mediocre
If your content isn’t great, people might not come back to read your future posts. Make sure every article you publish is jam packed with valuable information. Here are a few ways to do that: 1. Write Longer Posts: I’ve found my longer posts are more popular. That’s probably because I’m putting more time and detail into them. If your posts are only a few paragraphs long, consider adding a little bit more. 2. Answer a Question: A lot of people turn to the Internet to learn about something new. Maybe they want to learn how to make homemade ice cream (I googled this last night). Whatever the topic might be, provide a ton of value and help them answer their question in as much detail as possible. 3. Add Mixed Media: Visuals will help make your blog posts more visually appealing and easier to read. Always incorporate photos, infographics, screenshots, charts or graphs in every blog post you write. 4. Include Actionable Steps: Finally, don’t be vague when you’re writing a post. Include detailed steps your reader can learn and apply to their life immediately.

4. You Haven’t Optimized Your Blog for Search Engines
You may only have a few people reading your blog posts because you’re brand spanking new. That only mean, you need to get more exposure. One way to do this is by making your blog SEO friendly. If you aren’t doing this yet, start optimizing your images and URLs, utilizing long-tail keywords, and including internal and external links in every post you write. Making your posts SEO friendly will help drive traffic back to your site and get more people reading your blog. To learn about this in more detail, check out this article: How to Improve Your SEO Ranking for Your Blog- Plus a FREE SEO Checklist.

7 Reasons Why Your Mom is the Only Person Reading Your Blog - TheCollectiveMill.com

5. You’re Not Asking Your Audience To Share Your Content
If you’re not doing this, you’re missing out on a lot of organic referrals which will help drive traffic back to your blog. Make sure to include social sharing buttons on every single post you write. To take it a step further, you can even include a call to action next to the buttons. That means, actually asking your audience to share your content for you. It could look like this:

I hope you enjoyed this post. If you did, please share with your friends on social media:

7 Reasons Why Your Mom is the Only Person Reading Your Blog - TheCollectiveMill.com  7 Reasons Why Your Mom is the Only Person Reading Your Blog - TheCollectiveMill.com  7 Reasons Why Your Mom is the Only Person Reading Your Blog - TheCollectiveMill.com  7 Reasons Why Your Mom is the Only Person Reading Your Blog - TheCollectiveMill.com

6. You’re Not Taking Advantage of Your Email List
If you have an email list, but you’re not emailing them, you’re probably missing out on a lot of traffic. These people signed up to hear more about what you have to say. So whenever you write a new blog post, let them know. You can highlight the article or include the first few points to share in an email. That way, you’re reminding your list about your blog and the awesome content you’re putting out into the world. (Also, don’t forget to include social sharing buttons on your emails, too.)

7. You’re Not Posting Enough
If you’re only posting every few weeks, it’s definitely not enough. Think about your favorite blog. What would happen if every time you go to it, it has the exact same content as before? Eventually, you would get bored and go somewhere else. This example applies to your blog as well. If you’re only publishing new posts every few weeks, your followers may also get bored. To avoid this, make sure you’re posting something new at least every week. That way, your audience will know to keep coming back for more.

You only have to make a few, small changes to get more people reading your blog. If you need to take advantage of your email list or give more love to your social media accounts, start today! It’s an easy way to drive traffic to your blog and help you grow your brand. 🎈🌴🎈


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4 Comments

  1. Sometimes it feels like not even my mom reads my blog haha! Thank you for all the great advice! I loved reading this article, and I’ll definitely implement your tips in my blogging process!

    By the way, I spent a good minute laughing at your title. Definitely very attention grabbing haha.

  2. First of all hilarious title. Love it! And great tips!

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