12 Places to Promote Your Blog Posts
12 Places to Promote Your Blog Posts
In today’s fast-paced online world, consumer real estate is hard to come by; regardless of your status or level of expertise. Whether you’ve just created your first blog or you’re a seasoned veteran of the blogosphere, it’s crucial to promote your blog posts. Otherwise, you’ll soon recognize that you will not become a prosperous blogger by merely creating quality content.
If you have your finger on the pulse of trending blogs, you’ve already noticed that some of them are outstanding but lack on audience and engagement. On the other hand, bloggers who know how to promote their content rise to the top – sometimes, even when their posts are mediocre at best. Look at Kim Kardashian’s blog for proof!
So what to do? Promote your blog posts! That way you have the opportunity to get in front of the people who might become your fans — and maybe even your customers.
1. Visual Social Sites
The focus on visual communication with social sharing sites like Instagram, Pinterest and Slideshare [to a lesser extent] is a trend that will continue to grow. We’ve witnessed a dramatic shift in the number of adults who now use visual Social Media regularly. In fact, the Pew Research Center reports that usage on these visual sites has more than doubled; approximately 31% of adults use Pinterest (+16%), while 28% use Instagram (+15%) since 2012. Furthermore, Pinterest is now the 2nd largest driver of traffic online. Enough said, use visual social sites to promote your blog posts.
2. Email Newsletters
Printed paper is on the way out, but every blog needs a newsletter. Your most ENGAGED readers (the ones that found your content interesting enough to sign up) have subscribed and they will be the most likely to read, engage, and share your freshest posts. Mailchimp is my favorite newsletter tool, but PC Magazine offers a wonderful breakdown of the best email marketing software out there. And if you’re new to Mailchimp, check out this post on how to send out your very first newsletter.
3. Video Sites
You should seriously consider turning each of your posts into a video. Why? You’re missing out on a huge segment of the online world if you don’t. YouTube alone generates more than 1 billion (that’s right, BILLION) unique monthly visitors. This doesn’t have to be time consuming. 15 second teasers are perfect, and then direct your audience to visit your blog to read the full post. Also, let your audience see the real you, be quirky or goofy, have fun with it. Here’s a solid list of the most popular video sharing sites online today.
4. Your Own Blog
You are your own best marketing tool, so make sure that readers can share your content with their network with the click of a button. I’m a huge fan of the WordPress platform for blogging, so here’s a great resource of the top social sharing plugins for WordPress.
5. The Original Big Three Social Sites
Facebook, LinkedIn and Twitter; remember when these were the only big social media sites around? Well, times have changed but they are still massive players in the space. Make it a habit of posting your articles to “the big three” along with an engaging teaser. You’re more of a visual person? That’s perfect, Instagram and Tumblr to the rescue.
6. Search Engines
The web is endless and always growing. When most individuals start their quest for knowledge online, very often the first place they turn to are the search engines via keyword search. Getting indexed in popular search engines is one of the most effective ways of directing targeted traffic to your website. Here’s a great article that will teach you how to submit your website to the major search engines. Also, know what keywords to include in your posts based on relevance / popularity and make sure to include tags in your posts. #important.
7. Brick and Mortar
What did we do before the Internet? I don’t quite remember, but I think it was something to do with paper. Another way to promote your blog posts is by kicking it old school – print a flyer, business card, or pamphlet and leave them at local businesses. Make them eye-catching and focused on what your blog has to offer.
8. Comment on Other Relevant Blogs
I’m guessing there are a handful of blogs out there that you follow and love. If you haven’t already, start interacting with them. You might follow them across social media or constantly check out their blog. If you do, start commenting and engaging with them and even their audience. Chances are you have more than one thing in common. Oh, and make sure to leave a link back to your blog *wink*.
9. Email Signature
Studies show that one of the most intimate and private places an online user can engage with you is via their email. So naturally, including your blog link in your email signature will generate interest or, at the very least, curiosity. Self-promotion has never been so easy!
See how we’ve linked to quite a few sources in this article? Not only does it help to support your opinions, but it also adds credibility to your position and, of course, creates a trackback. Perfect.
11. Niche forums
Forums and enthusiast sites are a great way to connect with like-minded people who are actively engaged in your topic or niche. You are able to participate, develop relationships, and support one another while you build your own authority and share your content. Reddit is a great generic example of this, but do your research and find the forums that focus on your specific topic.
12. Social Bookmarking Sites
Social bookmarking is a great means of inspiring online collaboration and the wisdom of crowds. It also tackles an issue that the search engines have trouble with – the human touch. The world-wide-web has billions of users, and if even an incy wincy percentage of those users share your post… do the math. I surely cannot, but I know the number is potentially BIG. Here’s a great list of some of the best bookmarking sites for you to promote your blog posts.
Now get out there and be recognized. Remember “[You’re] an entrepreneur. ‘Ambitious’ is [your] middle name.” Ummm… thanks, Kim Kardashian.
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